Swiss artists

Featured embroidery artist: Claudia Jäggi

self Claudia Jäggi (born 1975) is a mainly self-taught fibre artist with a family background in textiles (her maternal grandmother was a textile art teacher, her paternal grandmother was a couture dressmaker). Transforming traditional techniques into fiber art and adding further media, her work could mayhap be titled “mixed media embroidery art”.
She is based in Winterthur, Switzerland.
Claudia grew up in Davos, a small town in the Alps; so she often draws inspiration from nature. For example, she uses makro photographs of plants or patterns found in the beautiful surroundings of her home at the edge of the woods, translating them into stitch. alpenblumen
rig3 As she is also a writer, another important source of inspiration is her longing to tell stories.
 Claudia exhibits her work in local galleries and online at

She is also the founder of the Swiss Hand Embroiderers’ Guild.

Her art can be purchased at Claudia Jäggi Textile Art.

Swiss textile industry

History of the Swiss Textile Industry: Appenzeller Weissstickerei (The Whitework of Appenzell)

5130a6ef28copyright: Tourismus Appenzell

The Appenzeller Weissstickerei (whitework of Appenzell) evolved from three related craft industries: tapestry, cotton spinnery and chain stitch embroidery.

Handkerchiefs, collars, christening robes and scarfes were worked and attracted wide interest in France and the United States.

The Appenzeller Weissstickerei industry reached its peak in the fifties of the nineteenth century. Afterwards, machine embroidery largely repressed hand embroidery. But filigree work (e.g. for costume making) was (and is) still done by hand. However, there are only few hand embroidery artists today practicing this art.

e143818267copyright: Tourismus Appenzell

You can find more information about this specific whitework tradition on

(text source: Tourismus Appenzell)

Swiss textile industry

History of the Swiss Textile Industry: Silk Ribbon Weaving

seidenband2image by Martin Friedli, Museum.BL

From the beginning of the Common Era, members of the aristocracy as well as prosperous citizens in Switzerland wore valuable silk clothings and ribbon. In early 16th century, wealthy Protestant merchant families flew from Catholic regions to Basel. There, they started the silk ribbon weaving industry that soon became flourishing. Basel silk ribbons were very popular and were also exported internationally. The silk came from Northern Italy and the Ticino.

seidenband7image by Georgios Kefalas, Museum.BL

Soon, there was a shortage of crafters in Basel and guild regulations put some restrictions on ribbon weaving. So the Basel merchant families (the “silk gentlemen”) employed  smallholders in rural Baselland to weave their ribbons on rented looms. These weavers were farmers and could use an extra income.

After 1800, silk ribbon factories were built by the “silk gentlemen” both in the city and in rural Baselland. Home weaving and factory production existed side by side then; the factories created the stock whereas home weaving produced commissions. (This was decided for the home weavers to bear the greater business risk.)

seidenband3image by Georgios Kefalas, Museum.BL

The silk was coloured with natural dyes until the middle of the 19th century, when synthetic dyes were manufactured for the first time in the silk ribbon factories. From then on, the chemical industry evolved to being one of the most important sectors of economy in Switzerland, up to today.

During the two world wars, the market for luxury goods such as silk clothing collapsed. After 1945, silk ribbons were no longer in fashion. The ribbon manufacturers had to switch to another source of income or go bankrupt. Such was the case with Seiler & Co, one of the biggest silk ribbon manufacturers in Gelterkinden BL, who closed its door in 1974. 1988, the last home weaver in Baselland stops working due to her old age, and the last factory was shut down in 2001.

seidenband8image by Georgi0s Kefalas, Museum.BL

Today, samples, prototypes and machinery of previous Seiler & Co. is stored at the Museum.BL in Basel. The collection provides valuable information about the history of the Swiss silk ribbon industry. Some articles are on display in the permanent exhibition “Seidenband. Kapital, Kunst & Krise” (“Silk Ribbon. Capital, Art & Crisis”).

(text source: Museum.BL)

Swiss artists

Featured bead embroidery artist: Kyriaki Potoglou

DSC04710 Kyriaki is a bead embroidery artist and art teacher, born 1957 in Piraeus, Greece.

She has a son living and working in Bern, so she calls Switzerland her second home.

Kyriaki was educated at the Florence Fine Art School in painting and at the Athens Jewelry School in the arts of jewelry making and metal smithing.

She creates handmade jewelry with metals and beads as well as paintings and assemblages with recycled materials.

DSC04708 DSC04699
Kyriaki speaks Greek, Italian, English and French.

Up until now she hold many presentations and exhibitions promoting art in all aspects.

Swiss artists

Featured bead embroidery artist: Daphné Madrigali of NAB Créations

1 - On the Beach 05Daphné’s first necklace. A real shell with seed beads and crystals. Daphné is married and the lucky mother of three (big) children, a daughter and two sons. In her other job, she’s a case manager for the Financial Department of Geneva Hospital. She lives in Chêne-Bougeries in the suburbs of Geneva.
Already as a child, she loved beads and created her own jewelry. Then, more than ten years ago, she rediscovered her bead passion with the Swarovski rings.

Still a few years later, she discovered the works of American bead embroiderers such as Sherry Hutchison, Heidi Kummli and Jamie Cloud Eakin, and she fell in love with their technic. So she bought books and dreamed about creating, thinking she would never be able to do this… until she finally dared to try her first piece! Ever since, she says, she is totally addicted. 😉

2 - AthenaFor her first contest : Athena in manga version.
Daphné especially likes to play with face cabochons, which add some mystery to her jewelry.
Otherwise, she likes photographing, crafting and cooking with her youngest son (who is also very creative) and traveling.
4 - GobelinCuff with a mixture of beads and fabric (goblin). You can find her one of a kind jewelry here:
NAB Créations’ blog
NAB Créations’ etsy shop
Swiss artists

Featured bead embroidery artist: Fiby Kreutzer of Phoebe’s Pearls

2013-01-15 21.18.50 Fiby is a single mother living in Nyon with her two adult kids (her model and her photographer).
In summer 2012 while surfing the net, she found a FB group called “Créer un bijou est un art”, that organised a contest on the theme “Gods and Goddesses”. She decided to give it a try. It was the first time ever she created a bead embroidery jewelry piece! To her total surprise, her necklace “Freyja’s Goddess” earned an excellent 2nd place – and bead embroidery became a real passion. Freyja0001 janv 2015
She has been asked for a tutorial by a French magazine, had an interview in an Australian crafts magazine and was invited to participate at the BOTB (Battle of the Beadsmith) in 2013, were 192 artists from all over the world battled in creating their art.

In November 2013, she opened her first online shop.

Unfortunately, an eye accident stopped her in her creations until recently. But after a successful surgery, she decided to try her skills at the upcoming BOTB 15 and hopes she will be able to create another big piece!

Well, Fiby, you have our absolute admiration and we wish you all the the best for BOTB 15!!

NATSUMI BRACELET copie You can find her one of a kind bead embroidery here:
www.phoebespearls.comPhoebe’s Pearls on Facebook

Phoebe’s Pearls on Etsy